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S3 Web Technologies scores in Nielsen Norman Group usability study
cont.

The study examined two aspects of Flash animations. The first was "feature success," i.e. the degree to which users could successfully work with the features of the animation, regardless of whether they could complete a given task. The second was "task success," which assessed whether users were able to complete the given task(s). ALZ's Quicktour scored a feature success rate of 82%, well above the average of 64% for the whole study. For the second aspect, which is a stricter measure of usability, the average score of all animations was 45%. While the Quicktour scored lower in this category, some tasks necessarily failed because the required information was present on the Website, but not included in the Quicktour.
The Nielsen Norman Group is an expert on corporate culture and the human-centered product development process. It assists companies in implementing corporate-wide customer-centered product development strategies and processes. Jacob Nielsen, one of the principals of the organization, is one of the foremost experts on Web- and user-centered design today. Called "the guru of web page usability" by The New York Times, his thoughts has been influencing a generation of usability professionals and developers.

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