Markets consist of human beings, not demographic sectors. You need to know as much as possible about your Web site visitors.
An e-Community can serve as the porous interface between your customers and your organization. At every level of participation visitors of your Web site want to form communities which bring people together with a common interest or a shared activity.
"It is almost always beneficial to let your customers talk with each other, and it's a great way to keep them close to you." [David Siegel: Futurize Your Enterprise (1999)]
Customer loyalty can be achieved by building e-Communities. First, visitors come and look for information. Then, they start to contribute to the Web site by, for instance, suggesting ways to improve the site or your services. Finally, they might work inside the Web site by, for instance, volunteering as editors for a message board or by serving on a customer advisory board. S3 provides you with the right tools, such as shared information resources, collaborative Web sites, electronic newsletters, individualized alerts and online voting to make these developments possible.
